Nye behov, nytt hardware: For Looad var amina C det naturlige valget
Etter hvert som elbilmarkedet i Danmark fortsetter å utvikle seg, øker også kravene til hardwaren bak. For Looad handler det om å vite når man skal utvide – ikke å komplisere, men å ligge i forkant av hva brukerne forventer. Det er her amina C kommer inn i bildet.
As Looad prepares to expand its offering, the addition brings new flexibility – making it easier to meet specific user needs without compromising on simplicity or quality.
A charging experience that starts before the install
Looad is a Danish EV charging provider on a mission to make electric mobility effortless – both for businesses and private households.
Since 2022, Looad has delivered full-service EV charging – from hardware and installation to support and load balancing. But their real focus is what happens before that: the decision, the onboarding, the first impression. Especially for drivers going electric for the first time.
That’s why they show up where charging decisions happen – at car dealerships, in conversations with buyers, and with simple, ready-to-go solutions. It’s also why they look for products that fit seamlessly into their experience.
Vi er ikke her for å overlesse markedet med enda mer teknologi – vi vil gjøre lading enkelt, naturlig og en del av hverdagen. amina c treffer den balansen.Søren Behnfeld, administrerende direktør i Looad
<![CDATA[En lader skal ikke konkurrere med hjemmet, den skal tilføye noe. <br>– Den er elegant, intuitiv, og den gir bare mening for det danske hjemmet.]]>
Hardware som passet perfekt inn i miksen
Looad has been exploring new hardware options to ensure their offering remains flexible, future-proof, and user-friendly. With more varied use cases, new expectations, and different types of customers, there was room for a new option. Not just for flexibility, but to make sure their offering continues to reflect how people actually live with their chargers.
That’s where amina c fits in.
Small, solid, and easy to understand. Built with a design that blend in. With a fixed cable that removes one more step from the user’s everyday routine. The product fits naturally into Danish home environments, reflecting the design values Looad care about: simplicity, functionality, and form that doesn’t shout.
“For many end-users, a small detail like the fixed cable makes a big difference in daily convenience,” says Søren. “We’re looking for products that fit into people’s routines – not just their walls.”
Når alt stemmer
This collaboration started out with curiosity – and a shared sense of direction. From the first conversations, it was clear there was alignment on both sides: in design philosophy, product thinking, and how to keep the user experience simple without losing flexibility.
– Det danske markedet er basert på å tilby ladepakker som inkluderer alt – installasjon, hardware, backend, app, service og support, sier Rasmus Brandt Pedersen, Country Manager, amina Danmark.
“amina C is built to integrate into that setup. It’s easy to install, connects directly to the chosen backend, and as a white-labeled product, it becomes part of the full solution.”
This approach aligned perfectly with what Looad was already doing.
– Looad har vært en ledende aktør når det gjelder å skape en fullstendig merkevarebasert opplevelse for sluttbrukeren, legger Rasmus til. – aminas fokus på å levere god maskinvare til CPO-er – og Looads fokus på kunden – gjør dem til en perfekt match.
Derfor funker det
Looad ser ikke på seg selv som en hardware-distributør – men som en langsiktig partner i det grønne skiftet. Det handler om å levere solid teknologi støttet av lokal innsikt og sluttbrukerforståelse, og sørge for at den rette løsningen når den rette kunden til rett tid.
That’s exactly what amina c is built for: delivering confidence for the installer, the operator, and the person using it every day.
We’re still in the early stages of the partnership – but already seeing the value in the shared mindset. What we’re building together isn’t just a product rollout. It’s a long-term fit, built on clarity, intention, and trust in what each side brings to the table.
Veien videre
Looad forbereder seg på å rulle ut amina c som en del av tilbudet sitt, for å møte nye behov med hardware som forenkler og blir en del av den komplette løsingen.
“It lowers the threshold for choosing an EV charger by making it feel like a natural part of your home, not a technical add-on,” says Søren.
“What excites us most is that this is only the beginning. We believe amina and Looad can
shape better EV experiences together, and we’re excited to explore what’s next.”
For oss handler dette partnerskapet om mer enn bare god kjemi – det handler om en felles måte å tenke på. Looad er opptatt av å levere en sømløs, helhetlig opplevelse til sluttbrukeren. Vi bygger hardware som glir rett inn i det oppsettet – uten friksjon.
Same belief in simplicity. Same ambition to make things work – for the people installing it, running it, and living with it every day.
Relatert innhold
